In order to host trade fairs such as aquanale 2021 – International Trade Fair for Sauna.Pool.Ambience – as in-person events and to provide a safe trade fair experience for exhibitors and visitors in the coronavirus era, Koelnmesse presented the prototype of a trade fair that translates the requirements of the State of North Rhine-Westphalia’s Coronavirus Protection Ordinance into the event practice of international trade fairs ( currently suspended rules) with the #B-SAFE4business Village, which covered approximately 5,00 square metres in Hall 9 of the trade fair grounds.
Under the title #B-SAFE4business, a campaign was launched back in June to explain Koelnmesse’s comprehensive protective measures for exhibitors and visitors. A real-life experience has now been added to the campaign in the form of the #B-SAFE4business Village. The #B-SAFE4business Village was open to Koelnmesse’s customers on invitation throughout the entire month of October, and many aquanale exhibitors and the complete bsw office took advantage of the opportunity to gather plenty of information.
Distancing, hygiene, face coverings, ventilation and the coronavirus app: simple behavioural measueres with a big impact are now part of new daily lives. However, compliance with these rules poses major challenges for trade fair organisers across zhe globe. With the #B-SAFE4business Village, Koelnmesse has demonstrated how the requirements can be implemented at industry events and proved that the trade fair organiser is excellently prepared for events with several thousand participants from all over the world.
The entire customer journay was mapped, from paperless ticketing and the newly developed eGuard app for directing the flows of visitors, to a wide variety of stand construction concepts that take the social distancing rules into account even when space is limited. New event formats and digital technologies showed how exhibitors can increase their reach with hybrid exhibition stands. In the field of events services, Koelnmesse presented its catering and hygiene concept, among other offerings. In addition to several Koelnmesse business divisions, various service providers also participated in the village.
The resumption of trade fairs is essential and not just for Koelnmesse. As a global industry gathering, aquanale in Cologne presents the international range of products and services for swimming pool, sauna and wellness industry. It will play a decisive role in successful business development. Cologne is the place where international business partners can meet planners, architects and landscape architects, representatives from swimming pool construction and sauna construction companies, hoteliers and operators of municipal swimming and leisure pools. The extensive #B-SAFE4business measures propvide the most suitable framework for safe face-to-face interaction. The package of measures is an important signal that a new era is dawning and gives trade fair participants every reason to look ahead with optimism.