Trade fairs always reflect their industry with regard to visitor target groups, exhibitors, products, services and innovations. But reflections of this kind cannot be planned and developed from the ground up by trade fair companies alone. Planning a fair requires intensive and regular communication with branch representatives and multipliers.
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This continuous feedback is always coordinated by industry associations in conjunction with an exhibition company. Everything comes together in an advisory board composed of representative exhibitors. Both the German Association for Swimming Pools and Wellness ( bsw), founder and ideal sponsor of the aquanale – international trade fair for Sauna.Pool.Ambiance, and Koelnmesse found it vital to appoint a representative advisory board.
The success story of the aquanale has proved this decision to be right. Over the past almost 20 years, the continuous growth of the aquanale, the resulting changes that had to be made in the choice of halls used on the Cologne exhibition grounds, changes made to the order of trade fair days and adjustments to the aquanale opening times were always decided on the initiative of or in close coordination with the aquanale advisory board. Often, these decisions were made in collaboration with the advisory board of the International Trade Fair for Public Space, Sports and Leisure Facilities (FSB) taking place at the same time.
A constructive and systematic review of the aquanale is also held shortly after every trade fair. This quickly became an advisory board standard that has proved its worth and raised the aquanale exhibition format to the level so appreciated by exhibitors and visitors.
Of course, this is all underpinned by the board members’ fantastic national and international connections across all stages of the value creation chain and to operating companies in the private and public swimming pool and spa sector. Bert Granderath (director of grando GmbH) has been chair of the aquanale advisory board since it was founded. He is also the vice president of bsw and currently president of the European Union of Swimming Pool and Spa Associations (EUSA).
aquanale will take place from 24 to 27 October 2023 in Cologne, parallel with FSB, the International Trade Fair for Public Space, Sports and Leisure Facilities. The conceptual sponsor
of the event is the German Association for Swimming Pools and Wellness (bsw /Bundesverband Schwimmbad und Wellness e.V.).