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After the fair is before the fair: aquanale 2023 wants to expand its leading function

Eingang Nord, Digital Signage

A good four months after aquanale 2021, the team at Koelnmesse for the International Trade Fair for Sauna.Pool.Ambiente is already working towards the next event together with the German Swimming Pool & Wellness Association (bsw) as the supporting association.

“We want to take the momentum of aquanale 2021, which was the first physical trade fair for the industry to set important impulses after times of very special challenges, with us in order to further expand the trade fair and its leading international function as an industry platform,” says Bettina Frias, Director of aquanale. “In doing so, we are taking our cue from the excellent result of the 2019 edition , which at that time was still held under normal auspices without Corona editions. Even though the official start of online registrations will not take place for a few months, we are already in dialogue with numerous companies from Germany and abroad with regard to location space requests.

The online registrations for aquanale 2023, which will take place from 24 to 25 October 2023, will be available from August 2022.

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The results of the visitor and exhibitor surveys for aquanale 2019 are also exciting. For example, the independent visitor survey underlines the outstanding importance of aquanale, which was able to achieve a very successful re-launch, especially last year under the difficult global framework conditions. here, the survey results were consistently at the level of the successful 2019 event, in some areas even higher than for the previous event. Thus, 65 percent of the exhibiting companies were very satisfied/satisfied with their participation in the fair. The figure for aquanale 2019 was 55 percent. A good 74 percent emphasised the high quality of the visitors. Accordingly, 88 percent of the exhibiting companies said they would recommend the fair to others.

For two thirds of the participating companies, the focus of their trade fair participation was on industry networking, establishing new business contacts, cultivating existing business relationships and presenting their new products. 75 percent of the aquanale exhibitors in 2021 stated that they had achieved their defined goals in Cologne. As early as November 2021, 70 percent therefore stated that they would definitely exhibit again at aquanale 2023 – after aquanale 2019, the figure was still 61 percent.

Conversely, aquanale visitors were also very satisfied with the course of the fair: Three quarters stated that they had achieved their trade visitor trade fair objectives. A good 90 percent of the visitors are involved in purchasing and procurement decisions in their companies – another indication of the high quality of the visitors. Two thirds of the trade visitors at aquanale 2021 used the first industry platform after a two-year break from the fair to gain a comprehensive overview of the market, to exchange experiences, to cultivate existing and new contacts and to learn about new products and trends.

The specialist supporting programmes at aquanale also received good marks – in particular the 9th International Swimming Pool and Wellness Forum – which was rated as very positive by 77 percent of the participants.

aquanale 2023 will take place from 24 to 27 October 2023 parallel to FSB – International Trade Fair for Amenity Areas, Sports and Exercise Facilities.

 

 

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